haku: @indexterm Market orientation / yhteensä: 193
viite: 48 / 193
Tekijä: | Garcia de Madariaga, J. Valor, C. |
Otsikko: | Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspective |
Lehti: | Journal of Business Ethics
2007 : APR, VOL 71:4, p. 425-439 |
Asiasana: | ethics market orientation stakeholders |
Kieli: | eng |
Tiivistelmä: | This paper discusses managerial aspects of the relationship with stakeholders, in a case when transfer of knowlege is being made from relationship marketing and market orientation perspectives. The study uses a sample of Spanish companies representing 34% of listed companies with the listed market capitalization. The key findings of this study are that most of the particpant companies have a reactive position vis-รก-vis stakeholders management systems. |
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