haku: @indexterm Market orientation / yhteensä: 193
viite: 40 / 193
| Tekijä: | Elg, U. |
| Otsikko: | Inter-firm market orientation and the influence of network and relational factors |
| Lehti: | Scandinavian Journal of Management
2008 : MAR, VOL. 24:1, p. 55-68 |
| Asiasana: | market orientation networks Italy Sweden United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This study deals with market orientation (hereafter as: MO) as a part of inter-firm (here as: i-f.) activities. Examined is the way in which interorganizational structure affects i-f. MO in food channels in Sweden, the U.K. and Italy. A qualitative approach is adopted. The structure is discussed in terms of the overall network properties and the arrangements within specific relationships (here as: r-ships). The governance of the network ties, retail power, and the trust within specific r-ships. belong to especially important factors. Propositions are developed as to the way the context affects the scope and strategic role of i-f. MO to show the impact of the different network and relational properties. |
SCIMA