haku: @indexterm Market orientation / yhteensä: 193
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Tekijä: | Laforet, S. |
Otsikko: | Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs |
Lehti: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 188-212 |
Asiasana: | innovation market orientation small and medium-sized enterprises (smes) manufacturing |
Kieli: | eng |
Tiivistelmä: | The purpose of the study is to examine the effects of size, strategic orientation and market orientation on innovation. The results show that customer orientation has a positive effect on innovation at product, process and organisational level. Size and strategic orientation have an effect on process innovation. Medium-sized firms seem to be prospectors and small firms defenders. Prospectors are customer focused and defenders are competitors and environmental/technology led. |
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