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Tekijä: | Bartkus, B. Glassman, M. McAfee, R. B. |
Otsikko: | Mission statements: are they smoke and mirrors? |
Lehti: | Business Horizons
2000 : NOV-DEC, VOL. 43:6, p. 23-28 |
Asiasana: | CONSULTANCY MISSION STATEMENTS |
Kieli: | eng |
Tiivistelmä: | Unless you can back up lofty goals and boasts, simple may be better when it comes to crafting a mission statement - if you really need one, that is. |
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