haku: @journal_id 79 / yhteensä: 1943
viite: 32 / 1943
| Tekijä: | Cook, S. |
| Otsikko: | Corporate Social Responsibility |
| Lehti: | Management Today
2003 : JAN, p. 40-47 |
| Asiasana: | COMPANIES CORPORATE RESPONSIBILITY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | As we enter the new year, Corporate Social Responsibility is phrase resounding around boardrooms and peppering the speeches of business leaders from Seattle to Sydney. The paper states that it's-easy to be cynical when companies such as BAT and Enron (before its fall) insist on publishing CSR reports and answers the question who they are kidding. Yet there is evidence that, in response to stakeholder and customer attitudes, corporate values really are changing. The paper also states that boardrooms are abuzz with talk of corporate social responsibility. Yet attempting to establish a working definition of CSR is like nailing jelly to the ceiling. The paper advices to get it right, though, and everyone could win - you, the company, society and the planet. |
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