haku: @indexterm RATIONALISATION / yhteensä: 197
viite: 96 / 197
| Tekijä: | Hillebrand, W. |
| Otsikko: | Faust im Nacken = Strained relations between VW and its subsidiary company VW-Audi ! VW = Volkswagen AG |
| Lehti: | Manager Magazin
1993 : OCT, VOL. 23:10, p. 45-51 |
| Asiasana: | CAR INDUSTRY SALES PROFIT RATIONALISATION GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Audi's sales and profits have dropped substantially from 1988 till 1993. The background of the dangerous trends is examined. Plans of revitalization have been developed containing technological, market and financial indicators for the period 1993-98. A number of rationalization measures are indicated. Foreign direct investment in Hungary will be continued. New efforts will be made to improve the image of Audi models. Some weaknesses of Audi AG are identified in relation to the distribution system, interbrand competition, pricing, marketing, regional organization and customer orientation and their removal is decided. |
SCIMA