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| Tekijä: | Carrigan, M. |
| Otsikko: | 'Old spice' - Developing successful relationships with the grey market |
| Lehti: | Long Range Planning
1999 : APR, VOL 32:2, p. 253-262 |
| Asiasana: | Ageing Consumers Consumer behaviour Market segmentation |
| Vapaa asiasana: | Older consumers Aged consumers Grey market |
| Kieli: | eng |
| Tiivistelmä: | The amount of aged people in population has been and will be growing quite rapidly. Many industries still treat consumers aged over 50 in a homogenous matter. The article discusses the buying behaviour of older consumers and develops a need-based segmentation framework for the 'grey market'. |
SCIMA