haku: @indexterm strategic planning / yhteensä: 1972
viite: 20 / 1972
Tekijä:Guedri, Z.
McGuire, J.
Otsikko:Multimarket competition, mobility barriers, and firm performance
Lehti:Journal of Management Studies
2011 : JUN, VOL. 48:4 p. 857-890
Asiasana:competition
pharmaceutical industry
strategic planning
competitive advantage
methodology
Vapaa asiasana:group theory
Kieli:eng
Tiivistelmä:This article creates and tests a theoretical framework proposing interactive dynamics between the strength of mobility barriers affecting strategic groups and the extent of within-group multimarket competition. Empirical analysis employing a longitudinal sample of pharmaceutical companies shows that mobility barriers and multimarket competition aren't substitutive but complementary devices improving mutual coordination within strategic groups.
SCIMA tietueen numero: 275556
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