haku: @journal_id 4425 / yhteensä: 199
viite: 161 / 199
Tekijä: | Goffin, K. Lemke, F. |
Otsikko: | Uncovering your customer's hidden needs |
Lehti: | European business forum EBF
2004 : SUMMER, 18, p. 45-47 |
Asiasana: | Marketing Innovation Consumer behaviour Customers Research |
Kieli: | eng |
Tiivistelmä: | Companies must go beyond traditional market research techniques if they are to anticipate the future requirements of consumers. |
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