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| Tekijä: | Waarts, E. |
| Otsikko: | Competition as an inspirational marketing tool |
| Lehti: | European business forum EBF
2005 : WINTER, 20, p. 38-41 |
| Asiasana: | Marketing Competition |
| Kieli: | eng |
| Tiivistelmä: | The tension between competitors keeps markets active, inspires managers to innovate and creates value for consumers. |
SCIMA