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| Tekijä: | Kashani, K. |
| Otsikko: | Marketing through collaboration: how seller and buyer can benefit |
| Lehti: | European business forum EBF
2004 : SPRING, 17, p. 37-43 |
| Asiasana: | Marketing Customer relations Supply chain Co-operation Product development |
| Kieli: | eng |
| Tiivistelmä: | Industrial suppliers can avoid falling victim to hard-bargaining customers if they align themselves with those who value joint initiatives over short-term gains. |
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