haku: @journal_id 4425 / yhteensä: 199
viite: 170 / 199
| Tekijä: | Padmanabhan, P. |
| Otsikko: | Navigating the Asian markets |
| Lehti: | European business forum EBF
2003 : AUTUMN, 15, p. 68-71 |
| Asiasana: | Multinational companies Asia China Market search |
| Kieli: | eng |
| Tiivistelmä: | The experience of doing business in Asia has been a sobering one for many MNCs - but companies can learn from the mistakes of others if they understand changing consumer behaviour and its strategic implications. |
SCIMA