haku: @journal_id 4425 / yhteensä: 199
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| Tekijä: | Mahajan, V. Banga, K. |
| Otsikko: | The 86 per cent solution |
| Lehti: | European business forum EBF
2006 : WINTER, 23, p. 36-40 |
| Asiasana: | markets developing countries |
| Kieli: | eng |
| Tiivistelmä: | Global businesses have for generations devoted their attention to the wealthiest 14 percent of the world's population. However, these markets have become over-saturated. The real opportunities for growth lie in the developing countries. |
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