haku: @journal_id 4425 / yhteensä: 199
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| Tekijä: | Moingeon, B. Lehmann-Ortega, L. |
| Otsikko: | Strategic innovation: How to grow in mature markets |
| Lehti: | European business forum EBF
2006 : SPRING, 24, p. 50-54 |
| Asiasana: | markets innovation strategy consumer behaviour companies growth |
| Kieli: | eng |
| Tiivistelmä: | For companies prepared to take risks and question the status quo, strategic innovation can create profitable growth - even in mature or shrinking markets. |
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