haku: @journal_id 4425 / yhteensä: 199
viite: 38 / 199
Tekijä: | Turpin, D. |
Otsikko: | Communicating in a crisis |
Lehti: | European business forum EBF
2006 : SUMMER, 25, p. 50-55 |
Asiasana: | business communication crises |
Kieli: | eng |
Tiivistelmä: | "No comment". These two simple words can shatter a company's reputation and cost it millions in lost sales. So how can you turn a corporate crisis into competitive advantage? |
SCIMA