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| Tekijä: | Hanssens, D.M. Johansson, J.K. |
| Otsikko: | Rivalry as synergy? The Japanese automobile companies' export expansion |
| Lehti: | Journal of International Business Studies
1991 : VOL. 22:3, p. 503-526 |
| Asiasana: | CARS JAPAN EXPORT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Examination of rivalry and synergy arguments to explain export growth of Japanese car manufacturers. Rivalry concept in global car market. Synergy concept. Modelling. Data. Hypotheses. Market structure. Small car market. Eight Tables illustrate the study. |
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