haku: @author Falbe, C.M. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Falbe, C.M. Dandridge, T.C. |
| Otsikko: | Franchising as a strategic partnership: issues of co-operation and conflict in a global market |
| Lehti: | International Small Business Journal
1992 : APR-JUN, VOL. 10:3, p. 40-52 |
| Asiasana: | FRANCHISING STRATEGIC PLANNING USA GLOBAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Review of franchising in the USA and managing strategic partnership of franchisors and franchisees. Growth of franchising, entrepreneurship and success rate. Organising franchising. Global expansion: co-operation and conflict. Methods of global expansion. 3 types of strategy. A Figure illustrates the study. |
« edellinen | seuraava »
SCIMA