haku: @author Clopton, S. W. / yhteensä: 2
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| Tekijä: | Bunn, M. D. Clopton, S. W. |
| Otsikko: | Patterns of information source use across industrial purchase situations. |
| Lehti: | Decision Sciences
1993 : MAR/APR, VOL. 24:2, p. 457-478 |
| Asiasana: | MARKETING MANAGEMENT ORGANIZATIONAL DECISION MAKING STATISTICAL METHODS |
| Kieli: | eng |
| Tiivistelmä: | An empirical taxonomy of industrial customers' information source use is developed based on a survey of 636 industrial customers across a wide range of different purchase situations. The taxonomy reveals five distinct information source mixes. Each mix consists of the combination of individual information sources used in a purchase situation. The five information source mixes are related to select underlying characteristics of purchase situations. |
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