haku: @author Chang, M. / yhteensä: 2
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| Tekijä: | Chang, M. |
| Otsikko: | Flexible manufacturing, uncertain consumer tastes, and strategic entry deterrence |
| Lehti: | Journal of Industrial Economics
1993 : MAR, VOL. 41:1, p. 77-90 |
| Asiasana: | MANUFACTURING FLEXIBLE MANUFACTURING SYSTEMS UNCERTAINTY |
| Kieli: | eng |
| Tiivistelmä: | This paper investigate the strategic use of "flexible manufacturing" technology as an entry-deterring mechanism. It is shown that, when consumers' tastes fluctuate probabilistically, an incumbent threatened with potential entry installed flexible manufacturing technology for a larger set of probabilities that consumers' tastes will change, than the perfectly protected monopolist. The differential probability sets represent the intent of the monopoly incumbent strategically to use product-design flexibility for deterring entry into the potential market and maintain its dominance under fluctuating consumer tastes. |
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