haku: @author Walsh, W. / yhteensä: 2
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| Tekijä: | Walsh, W. |
| Otsikko: | Developing the metaquality product |
| Lehti: | Research Technology Management
1992 : SEP-OCT, VOL. 35:5, p. 44-49 |
| Asiasana: | PRODUCT DEVELOPMENT ENTREPRENEURSHIP ORGANIZATION |
| Kieli: | eng |
| Tiivistelmä: | In today's globally competitive world, successful product development means achieving a level of excellence that goes far beyond the traditional notions of a "quality product" as one that is safe, durable, functional, and cost-effective. This hightened standard of excellence in a winning product is referred to as its "metaquality". Developing the metaquality product comes about when considerable up-front effort is devoted to creating and broadly communicating a product "vision." |
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