haku: @author Soni, P. / yhteensä: 2
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| Tekijä: | Soni, P. Lilien, G. Wilson, D. |
| Otsikko: | Industrial innovation and firm performance: a re-conceptualization and exploratory structural equation analysis |
| Lehti: | International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 365-380 |
| Asiasana: | INNOVATION STRUCTURAL ANALYSIS EQUATIONS |
| Kieli: | eng |
| Tiivistelmä: | Successful new products are essential to the financial viability of many firms, with more than half of most firms' sales resulting from products introduced in the past decade. But despite much research attempting to relate industrial innovation and firm performance, a cohesive theory has yet to emerge. The authors use structural equation models to assess the simultaneous impact of market structure , firm size and diversification on industrial innovation and firm performance. |
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