haku: @author Schoemaker, P. / yhteensä: 2
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| Tekijä: | Schoemaker, P. Russo, J. |
| Otsikko: | A pyramid of decision approaches |
| Lehti: | California Management Review
1993 : FALL, VOL. 36:1, p. 9-31 |
| Asiasana: | MANAGERS DECISION MAKING VALUE ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | Under increasing pressure to make better decisions in less time, managers often use the quickest and easiest decision-making method: going on "gut feel". But recent decision research shows that intuition is much less reliable as most people believe. Managers need to use more sophisticated methods. This article describes a series of increasingly accurate (and demanding) decision-making approaches. It starts with purely intuitive choices, which are quickest and least accurate, and then examines heuristic short-cuts and rules-of-thumb. |
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