haku: @author Ulgado, F. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Lee, M. Lee, I. Ulgado, F. |
| Otsikko: | Marketing strategies for mature products in a rapidly developing country: a contingency approach |
| Lehti: | International Marketing Review
1993 : VOL. 10:5, p. 56-72 |
| Asiasana: | DRINKS INDUSTRY ELECTRONICS INDUSTRY FOOD INDUSTRY MARKETING KOREA, SOUTH |
| Kieli: | eng |
| Tiivistelmä: | The present research focuses on environment-strategy- performance linkages for mature products in South Korea. With a GNP growth rate averaging about 9% anually from 1988 to 1992, and an annual per capita income of $6,500 for its 43.2 mln people Korea has emerged both as a significant market and as a potential source of competition in the international arena. Since this study is the first of its kind in a developing economy, it is basically exploratory in nature. The purpose of the research is to explore strategy-performance relationships within certain conditions. |
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