haku: @author Sommers, M. / yhteensä: 2
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| Tekijä: | Wall, M. Sommers, M. Wilcock, A. |
| Otsikko: | The retail buying of fashion goods: underlying themes of the sourcing process |
| Lehti: | International Review of Retail Distribution and Consumer Research
1994 : APR, VOL. 4:2, p. 177-193 |
| Asiasana: | CANADA BUYING RETAILING |
| Kieli: | eng |
| Tiivistelmä: | Senior executives from nine major chain retailers and thirty-one apparel manufacturers located across Canada were interviewed in depth to determine their approaches and heuristics regarding the sourcing for distribution of domestic and imported fashion apparel. A qualitative analysis of their scripts resulted in a hierarchy of themes pertaining to the functions within the informant organizations, functions related to product sourcing and the source selection process. |
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