haku: @freeterm of Germany / yhteensä: 2
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| Tekijä: | Maier, O. |
| Otsikko: | Positionspapier zum finanziellen Aspekt der 20.00-Uhr-Grenze fur Fernsehwerbung im offentlich- rechtlichen Rundfunk) (A standpoint towards the 20.00 hour time limit on advertisement in television) |
| Lehti: | Media Perspektiven
1990 : NR. 6, p. 364-369 |
| Asiasana: | |
| Vapaa asiasana: | television advertising, Federal Republic of Germany |
| Kieli: | eng |
| Tiivistelmä: | The article takes side with those who want to abolish the ban of publicity in TV after 20.00 hour and beyond 20 minutes a day. The main arguments are that the share of TV in total publicity outlay is in FRG low relative to other countries and therefore there is a huge untapped market potential, and second that viewers are not against publicity in general but against lengthy and dull publicity. |
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