haku: @author Schiller, H. I. / yhteensä: 2
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| Tekijä: | Schiller, H. I. |
| Otsikko: | Kultursponsoring in der USA |
| Lehti: | Media Perspektiven
1990 : NR. 11, p. 730-736 |
| Asiasana: | |
| Vapaa asiasana: | film industry, sponsorship |
| Kieli: | eng |
| Tiivistelmä: | This is a somewhat critical presentation of the latest trends of sponsoring in the US. Separate advertising is replaced by direct inroads into films: e.g. Coca Cola, Sanyo, Nike etc. products used by the heros. The sponsor reserves the right to determine the content of the film: e.g. happy end is obligatory. Film directors are increasingly former public producers. Sponsoring appears in schools too. |
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