haku: @author Gault, S. / yhteensä: 2
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| Tekijä: | Gault, S. |
| Otsikko: | Responding to change |
| Lehti: | Research Technology Management
1994 : MAY-JUN, VOL. 37:3, p. 23-26 |
| Asiasana: | R&D CHANGE EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: | In this time of sweeping globalization of markets, businesses that want not only to prosper but, more important, to survive, must focus on the traditional basics of sound business and develop a total commitment to quality and serving the customer. To effectively develop the products the customer wants and needs, R&D must be linked to marketing and sales. In what is becoming a case study of a corporate turnaround, Goodyear went back to the basics, reduced debt at the rate of 100 million dollars a month for 18 moths, created worldwide associate involvement, and focused on giving the customer what the customer wants and offering products the customer wants to buy. |
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