haku: @author Lussier, R. N. / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
| Tekijä: | Lussier, R. N. Baeder, R. W. Corman, J. |
| Otsikko: | Measuring global practices: Global strategic planning through company situational analysis |
| Lehti: | Business Horizons
1994 : SEP-OCT, VOL. 37:5, p. 56-63 |
| Asiasana: | GLOBAL MARKETING STRATEGIC PLANNING INTERNATIONAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | According to Peter Drucker (1989), within five years there will be two kinds of managers - those who think in terms of a world economy and those who are unemployed. The trend toward globalization is now widely recognized, and customers, not industry competitors, decide when a market is global. The key question for the firm in a global industry is not whether to globalize, but how, how fast, and how to measure progress over time. In response to these questions, we have developed the first self-assessment diagnostic instrument, in the form of questionnaire, to measure a firm's globalization practices in six key result areas: global management team , global strategy, global operations, global technology and R&D, global financing, and global marketing. |
« edellinen | seuraava »
SCIMA