haku: @author Robb, W. / yhteensä: 2
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| Tekijä: | Robb, W. |
| Otsikko: | Selling technology to your CEO |
| Lehti: | Research Technology Management
1994 : SEP-OCT, VOL. 37:3, p. 43-45 |
| Asiasana: | MANAGEMENT TECHNOLOGY CHIEF EXECUTIVE OFFICERS |
| Kieli: | eng |
| Tiivistelmä: | In an era of severe global competition, slowing growth and short-term expectations, chief executives tend to favour those business functions that can show measurable impact on the bottom line. In this environment, the chief technical officer must defend technology against zealous proposals from the other business functions, in order to preserve the long-term growth and and profitability of the business. This role for the CTo requires establishing a high degree of credibility. |
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