haku: @freeterm KOSTENKONTROLLE, KOSTENZURECHNUNG / yhteensä: 2
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| Tekijä: | Walker, M. |
| Otsikko: | Cost-effective product development (Produktentwicklung; Produktänderung) |
| Lehti: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 64-66 |
| Asiasana: | |
| Vapaa asiasana: | KOSTENKONTROLLE, KOSTENZURECHNUNG |
| Kieli: | eng |
| Tiivistelmä: | This paper outlines a framework for the analysis and evaluation of product development or improvement decisions based on product attributes and utilizing techniques such as conjoint analysis to provide data on customer preferences for product attributes, activity-based costing to cost product attributes and computer simulations to project results over time. The author discusses how market simulations of the organizations own product and competing products through future time periods can be integrated with project plans, product attribute performance and attribute costs in a computer modelling system. |
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