haku: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK / yhteensä: 2
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| Otsikko: | Strategy and the art of reinventing value. In a postindustrial economy is the value chain obsolete? |
| Lehti: | Harvard Business Review
1993 : SEP-OCT, VOL. 71:5, p. 39-40, 42-43, 46, 48-51 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | In an article in HBR (july/august 1993), R. Normann and R. Ramirez argue that successful companies do not just add value, they reinvent it. The strategy is to reconfigure roles and relationships among suppliers, business partners and customers in order to mobilize the creation of value. Normann and Ramirez provide three illustrations of these new rules of strategy. Their concept of the value constellation elicted a broad range of commentaries. Nine experts consider this new model and comment on the authors' argument. Normann and Ramirez offer a general response. |
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