haku: @freeterm PUBLIC RELATIONS, UNTERNEHMENSSTRATEGIE / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Siomkos, G. Shrivastava, P. |
| Otsikko: | Responding to product liability crises (Krisenmanagement, Produkthaftpflicht) |
| Lehti: | Long Range Planning
1993 : OCT, VOL. 26:5, p. 72-79 |
| Asiasana: | |
| Vapaa asiasana: | PUBLIC RELATIONS, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Environment, safety and health consequences of products and activities are becoming an important strategic concern for corporations. Product hazards can be a source of strategic threats and corporate crises. This paper presents a new model for measuring organizational success in dealing with product harm crises. Consumer attitudes are used in assessing success. Important factors that influence successful recovery from a product harm crisis are identified: company's reputation and image, external effects, and organizational responses to the crisis. The model is tested in two crisis situations. |
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