haku: @author Tse, A. / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
| Tekijä: | Tse, A. Au, A. et al |
| Otsikko: | A comparison of the effectiveness of mail and facsimile as survey media on response rate, speed and quality |
| Lehti: | Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 349-355 |
| Asiasana: | FAX MAIL SURVEYS RESPONSE RATE |
| Kieli: | eng |
| Tiivistelmä: | This study attempts to compare the effectiveness of fax as survey medium with mail in terms of response rate, speed and quality. A short questionnaire with eight easy-to-answer questions was used as the survey instrument and was faxed/sent to 620 managers. One hundred usable questionnaires were collected representing a response rate of about 16%, which is considered satisfactory for similar studies conducting in Hong Kong. |
« edellinen | seuraava »
SCIMA