haku: @author Hosmer, L. / yhteensä: 2
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| Tekijä: | Hosmer, L. |
| Otsikko: | Strategic planning as if ethics mattered |
| Lehti: | Strategic Management Journal
1994 : SUMMER, VOL. 15, p. 17-34 |
| Asiasana: | STRATEGIC PLANNING ETHICS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Ethics and the moral obligations of management were an accepted component in the planning process during the early development of Corporate Strategy as a field of study. It is proposed that ethics must be brought back into that planning process in order to build trust on the part of all of the stake-holders of the firm. Trust generates commitment. Commitment ensures effort, and effort that is cooperative, innovative and strategically directed is essential for success in a competitive global economy. |
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