haku: @author Mak, B. / yhteensä: 2
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| Tekijä: | Mak, B. Go, F. |
| Otsikko: | Matching global competition: cooperation between Asian airlines |
| Lehti: | Tourism Management
1995 : FEB, VOL. 16:1, p. 61-66 |
| Asiasana: | TOURISM COMPETITION CO-OPERATION ASIA AIRLINES |
| Kieli: | eng |
| Tiivistelmä: | The sluggish airline industry in America and Europe has pushed major international carriers to offer bargain fares and concessions in order to survive. Though Asian Airlines are performing well and are profitable, the global competition has increased pressures considerably and led to reforms in the regional market. After reviewing the drivers that are causing change and affecting airline performance , the discussion shifts to the emerging strategic alliances between carriers. |
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