haku: @author Schoemaker, P. / yhteensä: 2
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Tekijä: | Schoemaker, P. |
Otsikko: | Scenario planning: a tool for strategic thinking |
Lehti: | Sloan Management Review
1995 : WINTER, VOL. 36:2, p. 25-40 |
Asiasana: | SCENARIOS STRATEGIC PLANNING FUTURE |
Kieli: | eng |
Tiivistelmä: | Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail. By identifying basic trends and uncertainties, a manager can construct a series of scenarios that will help to compensate for the usual errors in decision making - overconfidence and tunnel vision. |
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