haku: @author Siau, K. / yhteensä: 2
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| Tekijä: | Siau, K. |
| Otsikko: | Group creativity and technology |
| Lehti: | Journal of Creative Behavior
1995 : THIRD QUARTER, VOL. 29:3, p. 201-216 |
| Asiasana: | GROUP TECHNOLOGY CREATIVITY RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. |
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