haku: @author Madu, C. / yhteensä: 2
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| Tekijä: | Madu, C. Kuei, C. Winokur, D. |
| Otsikko: | Environmental quality planning. A strategic total quality management (STQM) approach |
| Lehti: | Futures
1995 : OCT, VOL. 27:8, p. 839-856 |
| Asiasana: | ENVIRONMENTAL QUALITY TOTAL QUALITY MANAGEMENT PLANNING |
| Kieli: | eng |
| Tiivistelmä: | After embarking on a policy of total quality management (TQM), the next target for corporations is the implementation of a natural environmental quality planning programme. Yet many corporations in the USA have not yet realised the potential of natural environmental quality planning and its impact on a company's product quality, competitive advantage and growth in market share. Unlike their US counterparts, Japanese companies have embraced this marketing theory and are gaining a competitive advantage over US firms. |
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