haku: @author Genestre, A. / yhteensä: 2
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| Tekijä: | Genestre, A. Herbig, P. Shao, A. |
| Otsikko: | Japanese international marketing strategy |
| Lehti: | Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 36-46 |
| Asiasana: | JAPAN MARKETING STRATEGY MANUFACTURING |
| Kieli: | eng |
| Tiivistelmä: | In the last 30 years, Japan has come from a second-rate status to the world's economic giant, leading the world in electronics, automobiles, steel, shipbuilding and virtually anything else to which she had set her mind. The Japanese aim was and still is to be world-class suppliers of the major high volume items in the largest international markets. This focus on middle- to lower-end volume markets made increased efficiency essential. The mentality of Jimae shugi - Japan should be virtually self-sufficient in all important product areas - is as strong as ever. |
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