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| Tekijä: | Kouremenos, A. Avlonitis, G. |
| Otsikko: | The changing consumer in Greece |
| Lehti: | International Journal of Research in Marketing
1995 : DEC, VOL. 12:5, p. 435-448 |
| Asiasana: | MARKETING RESEARCH GREECE |
| Kieli: | eng |
| Tiivistelmä: | During the 1980s, following Greece's membership of the European Union, the Greek consumer moved much closer to his average European counterpart, in terms of consumption patterns, life styles, social attitudes and demographics. The informal economy continued to flourish creating affluence not captured by official statistics. The ratio of exports to imports remained low and inflations rate high. The ageing of the population, smaller household size and higher female employment became apparent. Advertising and marketing research expenditures remained relatively low. |
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