haku: @author Cai, Fuchun / yhteensä: 2
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| Tekijä: | Cai, Fuchun Xu, Xiaoqing |
| Otsikko: | On Guangdong's strategies of development of name brands in economics and trade (original in Chinese) |
| Lehti: | International Economics and Trade Research (c)
1995 : 4, p.75-79 |
| Asiasana: | BRAND NAMES BRANDS BUSINESS POLICY REGIONAL DEVELOPMENT CHINA |
| Kieli: | chi |
| Tiivistelmä: | The further economic growth in Guangdong depends, to a great extent, on a leap in the goods quality, namely, optimizing the quality of products and creating its own name brands so as to produce good name brands effect. The government should put the strategies of creating name brands on the agenda, call on the public to purchase home- made name brands, and encourage name brands of Guangdong- made products to open chain stores in other provinces or even overseas to make these brands more famous. |
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