haku: @author Elliott, M. / yhteensä: 2
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| Tekijä: | Elliott, M. Lockard, P. |
| Otsikko: | An analysis of the information content in infomercial programs |
| Lehti: | Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 44-55 |
| Asiasana: | DIRECT SELLING INFORMATION SOFTWARE |
| Kieli: | eng |
| Tiivistelmä: | Although infomercials have altered the landscape of late-night commercial television, there has yet to be a study of the information content of this new advertising form. Using the Resnik and Stern method, this article assesses the information content of over 200 infomercials aired on major broadcasts and cable networks. The findings indicate that infomercials averaged 5.82 information cues (far more than any other advertising media) and that product availability, components, and performance were the most frequently used information cues. |
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