haku: @author Raj, S. / yhteensä: 2
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| Tekijä: | Millson, M. Raj, S. Wilemon, D. |
| Otsikko: | Strategic partnering for developing new products |
| Lehti: | Research Technology Management
1996 : MAY-JUN, VOL. 39:3, p. 41-49 |
| Asiasana: | MANAGEMENT RESEARCH DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | New product development is becoming increasingly complex and costly. One consequence of this is that more companies are using various partnering arrangements to accomplish their innovative goals. This article presents a process that can impact the important decisions relating to the successful development of new products by partners. NPD partnering is not a discrete event but a maturation process involving several stages including awareness, exploration , commitment, and dissolution. |
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