haku: @author Crossan, M. / yhteensä: 2
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| Tekijä: | Crossan, M. |
| Otsikko: | The improvising organization: where planning meets opportunity |
| Lehti: | Organizational Dynamics
1996 : SPRING, VOL. 24:4, p. 20-35 |
| Asiasana: | ORGANIZATION MANAGEMENT PLANNING |
| Kieli: | eng |
| Tiivistelmä: | The best companies distinguish themselves from all others by their ability to adapt to and capitalize on a rapidly changing, often unpredictable environment. Consider, for example, IBM. During the period when mainframes dominated computing and IBM dominated the computer industry, the company embraced a radical new concept -- the personal computer -- that directly threatened its primary business. Despite predictions that its innovation would never last, IBM went on to dominate the hardware side of the personal computer market. |
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