haku: @author McBoyle, G. / yhteensä: 2
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| Tekijä: | McBoyle, G. |
| Otsikko: | Green tourism and Scottish distilleries |
| Lehti: | Tourism Management
1996 : JUN, VOL. 17:4, p. 255-264 |
| Asiasana: | TOURISM MANAGEMENT SCOTLAND |
| Kieli: | eng |
| Tiivistelmä: | This article examines the opportunities for a firm to enhance its environmental reputation by promoting its "green credits" to visiting tourists. Visitor centres at Scottish malt whisky distilleries are used as a case study of the type of industrial toursim attraction that can claim environmental credibitlity and thus have the chance to capitalize on the sentiments of a "greening" tourism market. It is suggested that adoption of a "Green image" strategy for toursim purposes may well draw firms into a process of self-examination. |
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