haku: @author Fayos-Sola, E. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Fayos-Sola, E. |
| Otsikko: | Tourism policy: a midsummer night's dream? |
| Lehti: | Tourism Management
1996 : SEP, VOL. 17:6, p. 405-412 |
| Asiasana: | TOURIST INDUSTRY MANAGEMENT POLICY |
| Kieli: | eng |
| Tiivistelmä: | The changing nature of the tourism industry, with its move away from mass tourism towards greater market segmentation, use of new technologies, differentiation of the product and adoption of new management styles, demands a change in the substance of governments' tourism policies. This article reviews the development of tourism policy from pure promotion to product development to the current goal of maintaining competitiveness. It argues for a more balanced partnership between private, public and voluntary sectors and discusses various national plans that may serve as a model for future policy making. |
« edellinen | seuraava »
SCIMA