haku: @author Osborne, R. / yhteensä: 2
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| Tekijä: | Osborne, R. |
| Otsikko: | Strategic value: the corporate performance |
| Lehti: | Business Horizons
1996 : SEP-OCT, VOL. 39:5, p. 41-47 |
| Asiasana: | STRATEGY COMPANIES COMPETITIVE ADVANTAGE |
| Kieli: | eng |
| Tiivistelmä: | The most elemental beliefs of purpose spawn a business's cultural values and vision and propel it toward competitive advantage. In the drive to achieve a competitive edge, much is being made of the central role of core cultural values in shaping organizational attitudes and employee behavior. "Integrity", "customer service", "excellence", and similar values have become the cliches of annual reports to shareholders around the world. Similarly, vision statements are being heralded as the pivotal element in strategic direction. |
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