haku: @author Updike, E. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Updike, E. |
| Otsikko: | Toyota: the lion awakens |
| Lehti: | Business Week
1996 : NOV 11, VOL. 3485:815, p. 24-25 |
| Asiasana: | JAPAN ASIA ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | It's a dramatic change. On Oct. 23, under a swirl of spotlights and with thumping disco music in the background toyota Motor corp. unveiled a new minivan to the Japanese market. Christened the Noah, it's a major remake of an older, no-nonsense van once favored by Japanese electricians, carpenters, and plumbers. The new Noah is designed to carry busy, affluent families on weekend trips and vacations. The front doorstep has been lowered so owners no longer hike up like truck drivers to the front seat. |
« edellinen | seuraava »
SCIMA