haku: @author Soni, H. / yhteensä: 2
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| Tekijä: | Krishnan, T. Soni, H. |
| Otsikko: | Guaranteed profit margins: a demonstration of retailer power |
| Lehti: | International Journal of Research in Marketing
1997 : FEB, VOL. 14:1, p. 35-56 |
| Asiasana: | MARKETING RESEARCH RETAILING |
| Kieli: | eng |
| Tiivistelmä: | In this paper, the authors examine a phenomenon, which has been observed in the grocery channel recently, called "guarantee of margins". Guarantee of margins is a clause inserted in the contract between the manufacturer and the retailer that ensures a certain profit margin for the retailer irrespective of the retail price he/she is charging. In the wake of increasing retail level concentration and competitions, the retailers' ability of extracting these guarantees from the manufacturers is a clear demonstration of retail power. |
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