haku: @author Echickson, W. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
Tekijä: | Echickson, W. |
Otsikko: | Raisio wants to cut your cholesterol |
Lehti: | Business Week
1997 : APR 28, VOL. 3508:838, p. 19 |
Asiasana: | ECONOMICS HEALTH FINLAND |
Kieli: | eng |
Tiivistelmä: | The Finnish company has big plans for its miracle margarine. When tiny Finnish foodmaker Raisio released a cholesterol-reducing margarine called Benecol last year, the company couldn't keep up with demand - even though the product cost seven times ordinary margarine. At Helsinki's Stockmann Department Store, workers even posted apologetic signs: "Sorry, we are out of Benecol." Why all the excitement? Benecol contains a patented ingredient known as stanol ester that blocks the body'd absorption of cholesterol. |
« edellinen | seuraava »
SCIMA